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Best advert so far in 2014? You bet.

And it's a beer commercial

If the commercial itself isn't cool enough for you, check out this short documentary also made by Guinness. They talk about the real lives of these Sapeurs. It seems so surreal, so crazy in a place like the Congo, but there it is. 

AND if that wasn't cool enough for you, NPR wrote an article about these people last year. 

"Creativity is very important," says Mediavilla. "It's not only about spending a lot of money on the clothes, but also the way they speak, the way they move. ... It's a way of presenting their lives and being somebody in a society that doesn't give you many opportunities. ... It's about [being] confident in oneself despite the circumstances."

Check out the NPR article here.

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